The Reputation Economy

“Up at the head, where products benefit from the powerfull, but expensive, channels of the mass market distribution, business considerations rules. It is the domain of professionals, and as much as they migth love what they do, it’s job, too.

The costs of production and distribution are too high to let economics take a backseat to creativity. MONEY drives the process.

Down in the tail, where distribution and production costs are low (thanks to the democratizing power of digital technologies) business considerations are often secondary. Instead, people create for a variety of other reasons – expression, fun, experimentation, and so on.

The reason one migth call it an economy at all is that there is a coin of the realm that can be every bit as motivating as money: REPUTATION.

Measured by the amount of attention a product attracts, reputation can be converted into other things of value: jobs, tenure, audiences, and lucrative offers of all sorts.”

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8 comments

  1. The Olympic Games are a great example of this statement.

    Opportunity doesn’t come knocking at your door very often but it is always wandering nearby just waiting for you to come out and introduce
    yourself. Trust me: it’s not important that you know the
    volume of water in the sea.

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