The three forces of the Long Tail

“Force 1: Democratize Production (the tools of production)

Force 2: Democratice Distribution (the tools of Distribution)

Force 3: Connect Supply and Demand”

“Bottom line: A Long Tail is just culture unfiltered by economic scarcity

“The theory of the Long Tail can be boiled down to this: Our culture and economy  are increasingly shifting away from a focus on a relatively small number of hits at the head of the demand curve, and moving toward a huge number of niches in the Tail. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly targeted goods and services can be as economicaly attractive as mainstream fare”

The Long Tail, Chris Anderson

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