Ants with Megaphones

“For a generation of cutomers used to do their buying research via search engine, a company’s brand is not what the company says it is, but what Google says it is.

The new tastemakers are us.

Word of mouth is now a public conversation, carried in blog comments and customer reviews, exhaustively collated and measured.

The ants have megaphones.

The Long Tail, pg 99

http://www.longtail.com/about

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