Gamification: Why Playing Games Could Be the Next Big Thing for Business

Although a common lament among companies is that interacting with consumers via social media means giving up a measure of control over brand strategy, Katz argued that many firms are fooling themselves in that respect. Echoing a comment he heard from the CEO of JetBlue, he noted that “social media eliminates the illusion that you actually have control. [Companies] always thought they had control over a brand and control over the message because they weren’t hearing the conversations that [consumers] were having. People are always talking about your brand in ways you can’t control.”

From Knowledge@Wharton

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