Information wants to be #Free

Abundant information wants to be free. Scarce information wants to be expensive.

In this case we’re using the marginal cost construction of “abundant” and “scarce”:

Information that can be replicated and distributed at low marginal cost wants to be free; information with high marginal cost wants to be expensive.

So, you can read a copy of this book online for free, but if you want Chris Anderson to flight to your city and prepare a custom talk on free as it applies to your business, he would be happy, but you’ll have to pay him for his scarce time.

From Free, by Chris Anderson

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