Everything is Marketing

Marketing is not a department

Do you have a Marketing department?

If not, better.

If you do, don’t think this are the only people responsible for marketing.

Accounting is a department, marketing is not.

Marketing is something everyone in your company is doing 24/7/365.

Just as you cannot not communicate, you cannot not market:

  • Every time you answer the phone, it’s marketing
  • Every time you send an email, it’s marketing
  • Every time someone uses your products, it’s marketing
  • Every word you write in your website is marketing
  • If you build software, every error message is marketing
  • If you’re in the restaurant business, the after-dinner mint is marketing
  • If you’re in the retail business, the checkout counter is marketing
  • If you’re in a service business, your invoice is marketing
Recognize that all these little things are more important than choosing the piece of swag to throw into a conference goodie bag.
Marketing isn’t just a few individual element.
It’s the sum total of everythig you do.
Extracted from the book Rework, 37signals.com
Advertisements

One comment

Tell me what you think about...

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s