Macrowikinomics is the story of a world with two starkly contrasting realities. On the one hand, many of the institutions that have served us well for decades, even centuries, seem frozen and unable to move forward.
On the other hand, we see sparkling new possibilities as people with drive, passion and expertise take advantage of new web-based tools to get more involved in making the world more prosperous, just and sustainable. It’s a story of atrophy versus renewal, stagnation versus renaissance. And now every organization, and every team budding leader within them, must grapple with a profound choice: participating in reboot all the old models, approaches and structures or sit on the sidelines and risk institutional paralysis or even collapse.
We’re not talking about tinkering in the margins, but about reinventing and overhauling crumbling institutions and outmoded ways of working. Inded, … , all this challenges the status quo, where the way to win is to stick to traditional hierarchical strucrures, rely exclusively on the people inside your organization to build the business, ferociously guard proprietary knowledge and intellectual assets, and think only of your shareholder interests.
Extracted from Wikinomics, chap 18