Someday the web will surpass the limits of human linguistic. First, local idioms will succumb to the global language convention, and after a few years, the global convention will succumb to the many derivations of the established global language. The web will test the capacity of humanity to communicate, share and exchange as well as will be tested on all the human skills.
First the change on the status quo, then a total disruption of common knowledge while society reinvent itself one more time.
Single-word names such as pizza.com, shoes.com, delivery, sex or singles are totally mapped and are no longer available for a while. A natural perimeter opens for word-condense, phrases and expressions, in the searching for mean, sense and relevance. The free word made a special case, as did open and so many others. Soon new words joined the scene–and the dictionary– and the microsofts, yahoos and googles of life came to existence and sometimes become verbs and started their own category of significance, with deep resonance in the digital scene.
Relevance is a very important aspect when it comes to business. In fact, relevance is nearly everything for a business. Your customer have to know you at the right time, he must remember your brand’s name in a crucial moment–the decision time frame,–and must remember your best features, how convenient and ease of use your product is plus your name, and if you know him, the better. Or else someone will reach them at this moment, for sure.
Reinforced by the premise that all things will become digital sooner or later, I’d like to make a question for you, business person: How much you master your digital strategy? How deep is that? What are the predictions you have for the market you’re in?
Imagine your consumer one key word away or one perfect ad displayed at time… right now she’s looking for a service at her smartphone while chatting with some friends about a place to go for vacation: where to be? how far? how long? how much? who else to call? She researches for a paper on physics in her netbook after checking the research group on a classroom project, the mail box and her social profiles, including the school she attends. All linked to a game-based evaluation process her school submits all the students. Some reading is mandatory, as well as some writing and research. She loves to read books and watch photos at her tablet, she also produces some short videos about her preferred subjects, all very well organized in her personal home page, linked to her digital identity, under the concern of her parents and protected by laws of digital assignment.
Is it even possible?
Don’t forget how easy used to be circumvent some of your parents’ matters. And don’t forget, they are smarter, a lot smarter.
Teach them respect and responsibility, and they’ll surprise for good. Teach them fear and restriction, and they’ll still surprise you anyway.
Kids nowadays are getting used to search things through key words–consuming online more and more,– they are creating specific intelligence and accuracy to satisfy their needs and reach goals; they must learn how to behave, learn how to protect themselves at the same time they’re surfing the virtual universe in the pursuit of knowledge, convenience, friends or fun.
They must be taught how to leverage their very specific skills and talent, to become happier promoting the common good, theoretically developing a better society. I am sure that the digital natives, the 21st century net-generation, will understand what common good is and how possible is to achieve it.
Knowledge and dialogue are the path.
The web is, right now, testing our limits to organize and reshape relationships, not by crippling possibilities but multiplying our chances of success with mobility, ease of use and convenience, promoting the exchange of ideas and the correct crowd-evaluation of brands, services and personalities, all supported by an inclusive and stronger education system, truly universal and tailored for the specific needs of their clients, our children.