One Size Doesn’t Fit All

The new consumer and its choice alternatives

 

{Infinite Loop} Begin;

“As we get deeper into filters and how they work, it helps to get an overview of their many types.

Let’s start with music.

Here are some of the many different filter types a typical user on Rhapsody might encounter in a single session as she or he looks for new music.

From the front page, a user might start with category, wich is a form of a multi-level taxonomy.

Let’s say you begin in Alternative/Punk and then choose the subgenre Punk Funk. In that category, there’s a best-seller list, wich is led by Bloc Party… If you click on Block Party, you’ll find that pattern matching has created a list of related artists, wich includes the Gang of Four. A click on that produces the list of “followers”, wich is a form of editor recommendation (you may also be pesuaded by the editorial review).

Among those…

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