Long Tail Rules

{Infinite Loop} Begin;

How to create a consumer paradise

The secret to creating a thriving Long Tail business can be summarized in two imperatives:

  1. Make everything available
  2. Help me find what I want

The first is easier said than done. Basically, legal barriers are a strong impeditive for todays configuration of long tail markets. Until society find out a way to deal with intellectual property for the benefit of everyone, it’ll take more time and another generation or two to achieve a way to clear the rights from all the titles in all back catalogs (toughtlessly, automaticaly, and at an industrial scale), and legal restrictions will continue to be the primary barrier to growing the Long Tail.

The second necessary element is moving more quickly. From collaborative filtering to user ratings, smart aggregators are using recommendations to drive demand down the Long Tail. This is the difference between push and pull, betweem broadcast…

View original post 221 more words


Tell me what you think about...

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s