Social Media

Content is the King

Semantics, the study of meaning. Is part of the linguistics focussed on sense and meaning of language or symbols of language.  It is the study of interpretation of signs or symbols as used by agents or groups within particular circumstances and contexts. Semantics asks, how sense and meaning of complex concepts can be derived from simple concepts based on the rules of syntax. The semantics of a message depends on its context and pragmatics.

Syntax, as in grammatics denotes the study of the principles and processes by which sentences are constructed in particular languages.
In formal Languages, syntax is just a set of rules, by which well formed expressions can be created from a fundamental set of symbols, or alphabet. In computer science, syntax defines the normative structure of data.

Context denotes the surrounding in an expression. Its relationship with surrounding expressions and further related elements.
Contexts denotes all elements of any sort of communication that define the interpretation of the communicated content, general, personal or social content.

Pragmatics reflects the intention by which the language is used to communicate a message. In linguistics pragmatics denotes the study of applying language in different situations. It also denotes the intended purpose of the speaker. Pragmatics studies the ways in which context contributes to meaning.

Experience considers all information that you have learned and put in context with the world you are living in.




The term social goes far beyond digital. Socialization is part of human culture and is one of the reason human species thrived on planet earth. It might take some time for a few, others can never understand what happened in its entire complexity, but nothing can stop the will for change. Let change come from inside.

{Infinite Loop} Begin;

“This is the sense of community that human beings long for, and it is something that is strengthened with SOCIAL MEDIA. In fact, it is part of the reason of social media’s meteoric ascendancy in our lives. Face-to-face interaction still can’t be beat on certain levels, but social media does help you fell as though you are part of a community. Social media helps a national or global item feel intimate. Once again, a good example of this was the 2008 US presidential election, …”


Socialnomics @equalman

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Netflix stays in the picture

I have Netflix at home, my kids prefere it than cable television, as well as I prefere to get rid of commercial intervals. I basicaly watch kids content.The content is of good (average) quality, even though I think it have to get better, especially in the kids section. Over all, the price factor is really attractive, and the hardware independence is something very subtle and interesting.
The best part is to eliminate conventional broadcasters and their sponsors.

Long live to technology.

Daft Punk

Daft Punk is a duo  of french musicians that released their first album, Homework, in 1997. They have a notorious presence in the scene worldwide, since we listen to it here in Brazil, as well as people in France, Korea, Canada,… and they play for more than a decade. Then I asked myself, why should I blog it here? The answer — or consolation– came with the house beat, the vocoders, electric drums and synthesizers that compose the tracks played in random access memory, their latest album. This is a lot of #technology, in my opinion. And with all of this they deliver an excelent groove a la 70s.

More, but a lot more on the web. Start from Wikipedia>>, but even YouTube is a good call. Reach, or find the content is not the problem. The problem is find the best content that fits your desires, your moment and aspiration. Very subtle. In a very modern sense, it’s just semantic expression and search engine utilization. And if you cannot find it anywhere, there’s an opportunity to create, because never before has been easier.

Let’s bring even more #technology to this talk. What to say about this superposition between “Loose yourself to dance” (Daft Punk) and this video from Mr. Setevie Wonder — a genious–, Superstition, played in 1972. Both are from the same root (and pitch). Thank God! This is good music. Bounce’n your chair!

Once I heard at television that the movie “The Wizard of Oz” has a perfect match with Pink Floyd’s album, “Dark Side of the Moon”, which I like very much and was the very first album I ever bought in life. Nothing special about it. Have you ever tried? I’ll check at the web.

Words from a genius, Da Vinci lived from 1452 to 1519. Most of his art and inventions were long ahead of his time, as well as his words.

{Infinite Loop} Begin;

“Life is pretty simple: You do some stuff.

Most fails. Some works.

You do more of what works. If it works big, others quickly copy it.

Then you do something else.

The trick is the doing something else.”

— Leonardo da Vinci

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The Intuitionist View

The rationalist assumption about our moral architecture are now being challenged by a more intuitionist view.

This intuitionist account puts emotion and unconscious intuition at the center of moral life, not reason; it stresses moral reflexes, alongside individual choice; emphasizes the role perception plays in moral decision making, before logical deduction.

In the intuitionist view, the primary struggle is not between reason and the passions. Instead, the crucial contest is within Level 1, the unconscious-mind sphere itself.

This view starts with the observation that we all are born with deep selfish drives–a drive to take what we can, to magnify our status, to appear superior to others, to exercise power over others, to satisfy lusts. These drives warp perception.

These deep impulses treat conscious cognition as a plaything. They not only warp perception during sin; they invent justifications after it. We tell inaction had it coming; that the circumstances compelled us to act as we did; that someone is to blame. The desire pre-consciously molds the shape of our thought.

But not all the deep drives are selfish ones, the intuitionist stress. We are all descended from successful cooperators. Our ancestors survived in families and groups.

Humans also possess a suite of emotions to help with bonding and commitment. We blush and feel instantaneous outrage when we violate social norms. We feel instantaneous outrage when our dignity has been slighted.

In humans, these social emotions have a moral component, even at a very early age. These sort of moral judgments are instant and emotional. They contain subtle evaluation. As we’ve seen so often in this story, the act of perception is a thick process. It is not just taking in a scene but, almost simultaneously, weighing its meaning, evaluating it,  and generating an emotion about it.

from The Social Animal, David Brook.
Chapter 18, Morality.

The Rationalist Version

Of course these management whizzes did not come into being by accident. John Maynard Keynes famously wrote that “practical men, who believe themselves to be quite exempt from any intellectual influences, are usually the slaves of some defunct economist.” People of modest human understanding were the slaves of a long philosophic tradition. This tradition,rationalism, tells the story of human story of the progress of the logical, conscious mind. It sees human story as a contest between reason, the highest human faculty, and passion and instinct, our animal natures. In the upbeat version of this story, reason gradually triumphs over emotion. Science gradually triumphs over emotion. Science gradually replaces myth. Logic wins over passion.

In Classical Greece and Rome, according to this narrative, the party of reason made great strides. But after the fall or Rome, the passion reasserted themselves. Europe fell into the Dark Ages. Education suffered, science lay formant, superstition flourished. Things began to pick up again during the Renaissance with the developments in science and accounting. Then, during the seventeenth century, scientists and technologist created new forms of machinery and new ways to think about society. Great investigators began to dissect and understand their world.

The methaphor, “the world is a machine,” began to replace the mepaphor, “the world is a living organism.” Society was often seen as a clock with millions of moving pieces, and God was the Divine Clock-maker, the author of an exquisitely rational universe.

Extracted from The Social Animal, David Brook

Technology Paradigm #2

Act responsibly and collect the dividends of your actions.

Some references from Born Digital

This are some of the references I found in the book Born Digital I took note while reading for the purpose of visit and talk about:

    KidRocket is a Flash based web browser especially designed for kids. It works in a very simple way: instead of letting the browser have access to the whole WWW and then try to filter out bad content, KidRocketblocks out the entire Internet and only allows the kids to access certain child related websites. 
  • Get Net
    The Get Net Safe tour events and activities were sponsored by Miscrosoft and other 11 organizations,  designed to provide the resources for people to understand how to protect themselves, their families and their PCs online, so that they can realize the full potential of the Internet.
  • Ins@fe Website
    Insafe is an European network of Awareness Centres promoting safe, responsible use of the Internet and mobile devices to young people.
  • Yahooligans
    Yahoo kids safety branch. Good to visit if you have youngs at home.
  • Ask4kids search engine
    Ask Kids is a search engine designed exclusively for young people ages 6 to 12. It’s a free, safe, fun way for kids and their parents to quickly and easily research school topics like science, math, geography, language arts, and history in a search environment that’s safer and more age-appropriate than traditional, adult search engines.
  • Net Nanny and Cyber Patrol filters
    Web Filtering
    FreeRice is a non-profit website run by the United Nations World Food Programme.
    Educational Games, Videos and Activities for Kids
  • Global Voices
    International community of bloggers who report on blogs and citizen media from around the world
  • Club Penguim
    Disney’s initiative, excelent pick for youngs starting from 5 years old (3 years ok with parents’ support)
  • Taking IT Global
    TIG’s mission is to empower youth to understand and act on the world’s greatest challenges

The Human Cost of Social Conectivity

Privacy, as we once knew it, is over.

The values of privacy are sacred as the opportunities tied to living in public. Perhaps as valuable and sacred as privacy, we must also explore another human cost of social media…time.

In the end, we exchange time and privacy for exposure and attention.

In addition to time and privacy, we learn that the human cost of social media is also emotion. We indeed invest a bit of ourselves in each new connection and form of expression we publish. We say a bit about who we are in all we create and share. Our actions and words put the “me“ in social media and as time passes we construct a digital persona that reflects a vision of how we see ourselves and how we wish to be seen.

There’s a saying, “everything in moderation,” but it’s impossible to explore these new horizons with anything less than exuberance. This is our time and who we are online and in the real world is ours to define. But without ambition, desire, and focus, social media is a recipe for chaos. Through all of the distractions and fatigue, we must continually renew our focus to bring important goals to life based on our actions and words in each social network.


Credits to Mr. Brian Solis in his book Engage