digital marketing

Content is the King

Semantics, the study of meaning. Is part of the linguistics focussed on sense and meaning of language or symbols of language.  It is the study of interpretation of signs or symbols as used by agents or groups within particular circumstances and contexts. Semantics asks, how sense and meaning of complex concepts can be derived from simple concepts based on the rules of syntax. The semantics of a message depends on its context and pragmatics.

Syntax, as in grammatics denotes the study of the principles and processes by which sentences are constructed in particular languages.
In formal Languages, syntax is just a set of rules, by which well formed expressions can be created from a fundamental set of symbols, or alphabet. In computer science, syntax defines the normative structure of data.

Context denotes the surrounding in an expression. Its relationship with surrounding expressions and further related elements.
Contexts denotes all elements of any sort of communication that define the interpretation of the communicated content, general, personal or social content.

Pragmatics reflects the intention by which the language is used to communicate a message. In linguistics pragmatics denotes the study of applying language in different situations. It also denotes the intended purpose of the speaker. Pragmatics studies the ways in which context contributes to meaning.

Experience considers all information that you have learned and put in context with the world you are living in.

big-data

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The Human Cost of Social Conectivity

Privacy, as we once knew it, is over.

The values of privacy are sacred as the opportunities tied to living in public. Perhaps as valuable and sacred as privacy, we must also explore another human cost of social media…time.

In the end, we exchange time and privacy for exposure and attention.

In addition to time and privacy, we learn that the human cost of social media is also emotion. We indeed invest a bit of ourselves in each new connection and form of expression we publish. We say a bit about who we are in all we create and share. Our actions and words put the “me“ in social media and as time passes we construct a digital persona that reflects a vision of how we see ourselves and how we wish to be seen.

There’s a saying, “everything in moderation,” but it’s impossible to explore these new horizons with anything less than exuberance. This is our time and who we are online and in the real world is ours to define. But without ambition, desire, and focus, social media is a recipe for chaos. Through all of the distractions and fatigue, we must continually renew our focus to bring important goals to life based on our actions and words in each social network.

 

Credits to Mr. Brian Solis in his book Engage

 

engage

Everything is Marketing

Marketing is not a department

Do you have a Marketing department?

If not, better.

If you do, don’t think this are the only people responsible for marketing.

Accounting is a department, marketing is not.

Marketing is something everyone in your company is doing 24/7/365.

Just as you cannot not communicate, you cannot not market:

  • Every time you answer the phone, it’s marketing
  • Every time you send an email, it’s marketing
  • Every time someone uses your products, it’s marketing
  • Every word you write in your website is marketing
  • If you build software, every error message is marketing
  • If you’re in the restaurant business, the after-dinner mint is marketing
  • If you’re in the retail business, the checkout counter is marketing
  • If you’re in a service business, your invoice is marketing
Recognize that all these little things are more important than choosing the piece of swag to throw into a conference goodie bag.
Marketing isn’t just a few individual element.
It’s the sum total of everythig you do.
Extracted from the book Rework, 37signals.com

Ants with Megaphones

“For a generation of cutomers used to do their buying research via search engine, a company’s brand is not what the company says it is, but what Google says it is.

The new tastemakers are us.

Word of mouth is now a public conversation, carried in blog comments and customer reviews, exhaustively collated and measured.

The ants have megaphones.

The Long Tail, pg 99

http://www.longtail.com/about

The three forces of the Long Tail

“Force 1: Democratize Production (the tools of production)

Force 2: Democratice Distribution (the tools of Distribution)

Force 3: Connect Supply and Demand”

“Bottom line: A Long Tail is just culture unfiltered by economic scarcity

“The theory of the Long Tail can be boiled down to this: Our culture and economy  are increasingly shifting away from a focus on a relatively small number of hits at the head of the demand curve, and moving toward a huge number of niches in the Tail. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly targeted goods and services can be as economicaly attractive as mainstream fare”

The Long Tail, Chris Anderson